by Ashley Kennedy | Jun 13, 2013 | Marketing
Do you want your business on Twitter, but don’t know where to start? Tweets, tweeps, handles and hashtags may be foreign (and perhaps intimidating) concepts now, but with time you’ll realize Twitter is actually a user-friendly platform that can quickly expand...
by Ashley Kennedy | Mar 7, 2013 | Marketing
It’s no secret that many individuals within an insurance agency are forced to wear several hats, leaving little time available to take on new responsibilities. When it comes to social marketing, it may be tempting to hire an intern or a family member in college...
by Helene Goldson | Dec 6, 2012 | Customer Service
If there is one thing that I’ve learned from living in two countries and a few states, it’s that broad generalizations about people rarely work. Case in point: I am constantly told that “older customers don’t like email or the Internet.” In reality, if you look at the...
by Ashley Kennedy | Nov 29, 2012 | Marketing
In Part 1 of this Listening series we discussed how to find conversations about your brand and industry on the web using Google Alerts. This week we’ll discuss listening on social networks, where millions of conversations occur every day. To pick up on relevant...
by Ashley Kennedy | Oct 3, 2012 | Marketing
With a myriad of online forums, blogs, social networks, and online news sources, there is a lot of chatter on the web. And in our social society, individuals are willing to share many aspects of their lives, from their current relationship status, favorite brands,...
