What if?

What if?

Well…another year has passed. Nothing thrilling happened in our state this hurricane season…only a little brush of excitement from Tropical Storm Andrea over north Florida early in the season…and Tropical Storm Dorian, which fizzled out just before hitting the eastern...
Cooking With Value

Cooking With Value

While walking down the aisles at Publix, we commonly see out of the corner of our eye…an employee quietly hawking a morsel of a new cookie, or a sampling of a different type of cheese, or perhaps offering coupons for dryer sheets. In most instances, we will stop out...
The Value of History

The Value of History

While visiting with one of our agents this past week in Valrico, Florida…I couldn’t help but ask the agent about the history of this quaint community. Main Street was a meager 100 yards long…if that. So, a walk ensued…with the agent, and ‘Bella,’ the office Chihuahua....
Reverse the Concern

Reverse the Concern

Price wars. How confusing! It is so puzzling for many of us to compare prices…from homes to cars to dishwashers to paper towels. We are constantly comparing and contrasting prices, but how often do we really take a good hard look at the product’s actual parts or...
Humble Pie

Humble Pie

Some twenty-plus years ago, my former boss taught me everything I needed to know to be successful in sales. John was from a small town in western Georgia, and with his slight southern drawl he was always bursting with catchphrases to tell a story, prove a point, and...