by jjohnson | Sep 14, 2012 | Marketing
While nearly as old as the Web itself, online display – or banner – advertising has fallen out of favor in recent years, particularly among advertisers with limited budgets (and who among us doesn’t have a limited budget?). Low click rates, confusing placement...
by jjohnson | Aug 1, 2012 | Marketing
From a marketer’s perspective, one of the big appeals of digital marketing is the ability to track and analyze consumer behavior in real time and exhaustive detail. Modern analytics packages offer an almost overwhelming assortment of data, reports, customizations, and...
