by Brian Hunt, AIC, CPCU | Oct 8, 2015 | Articles, Underwriting
Picture the P/C underwriting cycle as rolling waves on the open Atlantic Ocean. There are crests (hard market) and troughs (soft market) as underwriting profitability goes up and down. In this analogy, the insurance company represents the boat. Customers should ask...
by Brian Hunt, AIC, CPCU | Jun 26, 2015 | Articles, Industry News
Do you have a need for recruiting and hiring great talent? Do you have a succession plan in place if workers leave or retire? Agents and insurance companies share this common need: attracting and hiring qualified employees. Thanks to new legislation signed by...
by Brian Hunt, AIC, CPCU | Feb 3, 2015 | Articles, Sales
“Fresh checked every day.” “Save money, live better.” “Where shopping is a pleasure.” Recognize those slogans? Contrary to creative advertising, shopping for insurance is not like a trip to the grocery store. There’s no white box you can take off the shelf and pay...
by Zully Davis | Jan 22, 2015 | Marketing
Now that you’ve created your Page and promoted it, the next step is to figure out the best way to engage with your audience. Let’s start with the basics. What is Page Engagement? Obviously, Facebook’s definition of Page Engagement explains it best. Basically, it...
by Kathleen Davis, CPCU, CIC, ARM, API | Oct 21, 2014 | Industry News, Marketing, Sales
I know you’re all sitting up late at night wondering how to explain the Risk Based Capital (RBC) score to your customers, so here we go! RBC is a score used by state regulators to determine if an insurance company has enough capital to support the policies it has...
