by Lem Purcell | Oct 9, 2013 | Marketing, Technology
If you’ve ever taken the time to check out your Facebook business page’s analytics via Facebook Insights, you’ve probably noticed that each post’s reach – the number of unique people who have seen your post – can vary wildly from...
by Lem Purcell | Sep 12, 2013 | Marketing, Technology
There’s a lot of snake oil in the business of Search Engine Optimization. In my position, I see a ton of it – usually in my spam folder – and hear stories from the field that make me cringe. There are, however, a handful of quality SEOs out there that consistently...
by Lem Purcell | Jul 3, 2013 | Marketing, Technology
The web and social media are all about sharing . . . sharing photos, sharing videos, sharing stories, sharing ideas. Engaging, entertaining content is the lifeblood of the online world and, in most cases, generated with the intent to be shared. That being said, it’s...
by Lem Purcell | May 23, 2013 | Technology
This week’s article comes courtesy of our Systems department, which is currently making great efforts to upgrade and enhance Tower Hill’s RPM (Rating & Policy Management) agent portal. In the process, we’ve discovered that a significant number of RPM users are...
by Lem Purcell | Mar 28, 2013 | Marketing
Offline advertising – TV, print, radio, out-of-home, etc. – can be an enigma. You know it’s effective when done right, but meaningful performance and ROI metrics are hard to come by. Big-budget companies can solicit expensive market pre/post market surveys, but that’s...
