What if?

What if?

Well…another year has passed. Nothing thrilling happened in our state this hurricane season…only a little brush of excitement from Tropical Storm Andrea over north Florida early in the season…and Tropical Storm Dorian, which fizzled out just before hitting the eastern...
Cooking With Value

Cooking With Value

While walking down the aisles at Publix, we commonly see out of the corner of our eye…an employee quietly hawking a morsel of a new cookie, or a sampling of a different type of cheese, or perhaps offering coupons for dryer sheets. In most instances, we will stop out...
Three Questions to Ask Your SEO Firm

Three Questions to Ask Your SEO Firm

There’s a lot of snake oil in the business of Search Engine Optimization. In my position, I see a ton of it – usually in my spam folder – and hear stories from the field that make me cringe. There are, however, a handful of quality SEOs out there that consistently...
Humble Pie

Humble Pie

Some twenty-plus years ago, my former boss taught me everything I needed to know to be successful in sales. John was from a small town in western Georgia, and with his slight southern drawl he was always bursting with catchphrases to tell a story, prove a point, and...
Your Rock Star Moment

Your Rock Star Moment

A few weeks back, my 18-year-old son and I went down to Orlando to see BOSTON in concert. Thirty-five years earlier, I attended one of their performances…and that momentous day was one that will live with me forever! It was not my first concert, but it was probably...