by Steve Shepherd | Dec 4, 2013 | Sales
Well…another year has passed. Nothing thrilling happened in our state this hurricane season…only a little brush of excitement from Tropical Storm Andrea over north Florida early in the season…and Tropical Storm Dorian, which fizzled out just before hitting the eastern...
by Steve Shepherd | Oct 17, 2013 | Articles, Sales
While walking down the aisles at Publix, we commonly see out of the corner of our eye…an employee quietly hawking a morsel of a new cookie, or a sampling of a different type of cheese, or perhaps offering coupons for dryer sheets. In most instances, we will stop out...
by Lem Purcell | Sep 12, 2013 | Marketing, Technology
There’s a lot of snake oil in the business of Search Engine Optimization. In my position, I see a ton of it – usually in my spam folder – and hear stories from the field that make me cringe. There are, however, a handful of quality SEOs out there that consistently...
by Steve Shepherd | Jul 27, 2012 | Sales
Some twenty-plus years ago, my former boss taught me everything I needed to know to be successful in sales. John was from a small town in western Georgia, and with his slight southern drawl he was always bursting with catchphrases to tell a story, prove a point, and...
by Steve Shepherd | Jul 18, 2012 | Sales
A few weeks back, my 18-year-old son and I went down to Orlando to see BOSTON in concert. Thirty-five years earlier, I attended one of their performances…and that momentous day was one that will live with me forever! It was not my first concert, but it was probably...
