by Steve Shepherd | Nov 21, 2013 | Marketing, Sales
Christmas carols on the radio… Don’t know about you…but, to me, the Christmas carols appear to have started playing 24 hours around the clock…around mid-October. The Halloween clearance aisles weren’t even clearance aisles, and the Christmas decorations were making...
by Lem Purcell | Mar 28, 2013 | Marketing
Offline advertising – TV, print, radio, out-of-home, etc. – can be an enigma. You know it’s effective when done right, but meaningful performance and ROI metrics are hard to come by. Big-budget companies can solicit expensive market pre/post market surveys, but that’s...
by Lem Purcell | Nov 2, 2012 | Marketing
Last week, we talked about the DOs of PPC advertising, but the DON’Ts are just as important to maximize the likelihood of success in the world of sponsored search. DON’T . . . set it and forget it. A campaign that performs well one week can completely tank the next....
by Lem Purcell | Aug 1, 2012 | Marketing
From a marketer’s perspective, one of the big appeals of digital marketing is the ability to track and analyze consumer behavior in real time and exhaustive detail. Modern analytics packages offer an almost overwhelming assortment of data, reports, customizations, and...
