How to Develop a Social Media Strategy

Posted by on May 5, 2015 in Articles, Marketing |

People often forget that social media is a powerful tool in our current marketing world. In the sea of baby pictures, grumpy cats, or funny updates, we forget that social media can be used to help our business grow. The question is how? Developing a social media strategy is very important for your online success. If you want to get results, you need a plan! Treat your social media the same as your other marketing endeavors. Here’s a simple...

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Quick Guide to Improving Your Social Media Content

Posted by on Mar 12, 2015 in Marketing, Technology |

One of the most common questions we get asked is, “What content should I be posting?” Truth is, there is no specific formula to find engaging content for your posts. There’s a lot of trial and error involved in content selection. What works one day might not work the next day. But that’s okay! You don’t want your Page or Feed to show the same information over and over again. A good mixture of content is always a plus in my book. Below...

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Engage your Facebook Audience

Posted by on Jan 22, 2015 in Marketing |

Now that you’ve created your Page and promoted it, the next step is to figure out the best way to engage with your audience. Let’s start with the basics. What is Page Engagement? Obviously, Facebook’s definition of Page Engagement explains it best. Basically, it includes any post likes, comments, shares, and check-ins (among other things) that occur on your Page. The most important thing that you need to keep in mind is that your Page’s...

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What’s an RBC Score?

Posted by on Oct 21, 2014 in Industry News, Marketing, Sales |

I know you’re all sitting up late at night wondering how to explain the Risk Based Capital (RBC) score to your customers, so here we go! RBC is a score used by state regulators to determine if an insurance company has enough capital to support the policies it has issued. Capital is money in the bank, also known as surplus. Not only is the RBC analysis a warning system for regulators, the Office of Insurance Regulation (OIR) must take certain...

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Six Ways to Improve Your Book of Business

Posted by on Oct 13, 2014 in Marketing, Sales, Underwriting |

Call it a midlife crisis. You’ve glanced at your book of business in the mirror and it isn’t pretty. There’s a little more flab around the stomach than you’ve noticed before, a few more wrinkles around the eyes, and it just doesn’t spring out of bed in the morning like it used to. Face it – your book of business is getting old! According to Lexis Nexis, the median home age in the U.S. is 35 years. Another study by the University of...

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