Facebook Promoted Posts: The Whys and the Whens

Posted by on Oct 9, 2013 in Marketing, Technology |

If you’ve ever taken the time to check out your Facebook business page’s analytics via Facebook Insights, you’ve probably noticed that each post’s reach – the number of unique people who have seen your post – can vary wildly from post to post. Here at Tower Hill, for example, we see our posts reach anywhere from dozens to thousands of Facebookers. Why? Well, as you may know, only a small percentage –...

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Three Things to Know about Sharing Content

Posted by on Jul 3, 2013 in Marketing, Technology |

The web and social media are all about sharing . . . sharing photos, sharing videos, sharing stories, sharing ideas. Engaging, entertaining content is the lifeblood of the online world and, in most cases, generated with the intent to be shared. That being said, it’s important to give due credit when you share content. Content creators work hard at their craft and expect in return a little recognition for their efforts. Here are three things to...

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Measuring Offline Campaigns with Online Analytics

Posted by on Mar 28, 2013 in Marketing |

Offline advertising – TV, print, radio, out-of-home, etc. – can be an enigma. You know it’s effective when done right, but meaningful performance and ROI metrics are hard to come by. Big-budget companies can solicit expensive market pre/post market surveys, but that’s beyond the reach of most local agencies. On the flipside, online advertising performance can be measured with exceptional rigor, with very little effort, and with minimal...

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