by Lem Purcell | Mar 28, 2013 | Marketing
Offline advertising – TV, print, radio, out-of-home, etc. – can be an enigma. You know it’s effective when done right, but meaningful performance and ROI metrics are hard to come by. Big-budget companies can solicit expensive market pre/post market surveys, but that’s...
by Steve Shepherd | Mar 21, 2013 | Sales
While in Orlando this past week, I was speaking with a group of independent agents about knowing the customer. And, I mentioned that one of the keys to successful sales was taking care of the customer’s needs, beliefs and values. Throughout the afternoon, I...
by Dave Polson, AIC | Mar 14, 2013 | Claims
Sinkholes have been in the news a lot lately, and I am sure this has generated a lot of questions from your customers. Sinkholes are a fact of life in certain parts of Florida. Sinkholes and how they are adjusted is regulated by the State of Florida. In 2011, the...
by Ashley Kennedy | Mar 7, 2013 | Marketing
It’s no secret that many individuals within an insurance agency are forced to wear several hats, leaving little time available to take on new responsibilities. When it comes to social marketing, it may be tempting to hire an intern or a family member in college...
by Kathleen Davis, CPCU, CIC, ARM, API | Mar 4, 2013 | Underwriting
In the world of personal lines insurance, a residence employee is “an employee of the policyholder whose duties are related to the maintenance or use of the residence premises, including household or domestic services”. They can also “perform similar duties elsewhere...
